Case Study
Email Marketing Engine
Case Study
Email Marketing Engine
Case Study
Email Marketing Engine
Case Study
Email Marketing Engine
Project Overview
Project Overview
Email Marketing Engine : Create and manage all your event emails in one place. The Email Marketing Engine module will help you to create and configure the emails in the event.
Hubilo's Email Marketing Engine will give event planners a more complete and user-friendly way to handle their email marketing campaigns. This feature will help event planners, but it will also help Hubilo develop and succeed as a platform.
Email Marketing Engine : Create and manage all your event emails in one place. The Email Marketing Engine module will help you to create and configure the emails in the event.
Hubilo's Email Marketing Engine will give event planners a more complete and user-friendly way to handle their email marketing campaigns. This feature will help event planners, but it will also help Hubilo develop and succeed as a platform.
The Problem
The Problem
Currently, all the emails are stored in the system, and they trigger only when a specific event occurs. Organisers have no capability to configure or customise them. Today, organisers are using third-party apps like Mailchimp, Sendgrid, etc. to send out event marketing emails to promote the event and stay connected with the attendees before the event, during the event, and after the event (attendee journey).
Organisers want to set up automatic campaigns. These automatic mails trigger when a specific action occurs.
Organisers want to send personalised emails.
Organisers need coding skills to develop different email templates for event marketing.
Organisers want to know the information like how many emails are delivered, bounced, spammed, opened and clicked.
Currently, all the emails are stored in the system, and they trigger only when a specific event occurs. Organisers have no capability to configure or customise them. Today, organisers are using third-party apps like Mailchimp, Sendgrid, etc. to send out event marketing emails to promote the event and stay connected with the attendees before the event, during the event, and after the event (attendee journey).
Organisers want to set up automatic campaigns. These automatic mails trigger when a specific action occurs.
Organisers want to send personalised emails.
Organisers need coding skills to develop different email templates for event marketing.
Organisers want to know the information like how many emails are delivered, bounced, spammed, opened and clicked.
Design Process
Design Process
User Research
User Research
User Research
UX
Design
UX
Design
UX
Design
Testing & Prototyping
Testing & Prototyping
Testing & Prototyping
UI & Interaction
UI & Interaction
UI & Interaction
Traditional System
Traditional System
Currently, the new dashboard contains an invite mailer where the organiser is able to configure the invitation mail that is sent to people when they are added to the event. But this invite emailer has limitations in that it doesn’t support images, branding, or a custom email template.
Currently, the new dashboard contains an invite mailer where the organiser is able to configure the invitation mail that is sent to people when they are added to the event. But this invite emailer has limitations in that it doesn’t support images, branding, or a custom email template.
Proposed Solution
Proposed Solution
The Email Marketing Engine module will help you to create and configure the emails in the event.
The Email Marketing Engine module will help you to create and configure the emails in the event.
Pre-event
Pre-event
Invite Email
Event Promotional
Event Registration
Successful Transaction
Incomplete Transaction
Invite Email
Event Promotional
Event Registration
Successful Transaction
Incomplete Transaction
During-event
During-event
Event Live
Event Reminder
Profile View
Got Message
Registered for Session Waitlist Session Registration - Rejected
Waitlist Session Registration - Approved
Meeting Request
Meeting Invite Accepted
Meeting Invite Rejected
Meeting Cancelled / Withdrawn By Someone
Meeting Reminder
Meeting Scheduled from Dashboard
Thank you for accepting the meeting
Scheduled from Organiser Dashboard
Session Live
Session Reminder
Attendee Mentioned
Event Live
Event Reminder
Profile View
Got Message
Registered for Session Waitlist Session Registration - Rejected
Waitlist Session Registration - Approved
Meeting Request
Meeting Invite Accepted
Meeting Invite Rejected
Meeting Cancelled / Withdrawn By Someone
Meeting Reminder
Meeting Scheduled from Dashboard
Thank you for accepting the meeting
Scheduled from Organiser Dashboard
Session Live
Session Reminder
Attendee Mentioned
Post-event
Post-event
Feedback Survey
Feedback Survey
Features
Features
Custom Email Creation and Configuration
Custom Email Creation and Configuration
When the Organiser go to Custom tab,
the list of emails are shown if available or create a new custom email.
When the Organiser go to Custom tab,
the list of emails are shown if available or create a new custom email.
Automated Email Configuration
Automated Email Configuration
Organiser can go to Automated tab, where the list of emails are shown.
Organiser can go to Automated tab, where the list of emails are shown.
Email Listing
Email Listing
Email Listing include customizable email templates, automated email, and analytics to track email campaign performance.
Email Listing include customizable email templates, automated email, and analytics to track email campaign performance.
Success Metrics
Success Metrics
By tracking themetrics and continuously optimizing email design based on the results, organizer can ensure that the emails are engaging, effective, and ultimately drive the desired results for organization.
By tracking themetrics and continuously optimizing email design based on the results, organizer can ensure that the emails are engaging, effective, and ultimately drive the desired results for organization.
Goals
Goals
Increase in Number of Users
Increase in Number of Custom Emails
Open rates
Click-through rates
Conversion rates
Deliverability rates
Metric
Metric
Number of organisers using Email Manager
(estimated 100 users by next quarter)
Number of organisers creating custom emails
(estimated 100 users by next quarter)
90% of events used the No-Code Email Marketing Engine feature within three months of its launch.
What will the users accomplish using this feature and How?
What will the users accomplish using this feature and How?
Assist the Organiser in creating beautiful and dynamic email templates that people enjoy using.
Help the Organiser in creating campaigns with email templates without any coding skills.
Promote the event and draw in a larger audience.
Improve pre-event and post-event contact with attendees.
Personalise the emails to reflect the journey of each guest.
Assist the Organiser in creating beautiful and dynamic email templates that people enjoy using.
Help the Organiser in creating campaigns with email templates without any coding skills.
Promote the event and draw in a larger audience.
Improve pre-event and post-event contact with attendees.
Personalise the emails to reflect the journey of each guest.
Benchmarking & Competitor Analysis
Benchmarking & Competitor Analysis
By signing up for the free trials of the Competitor email builders and using them to create sample emails. Compare the ease of use, available templates, customization options, and overall user interface of each email builder.
Based on the analysis, we can create a benchmark report that outlines the strengths and weaknesses of Hubilo's email builder compared to its competitors. This will help in identify areas where we can improve platform's design and functionality to provide a better user experience.
By signing up for the free trials of the Competitor email builders and using them to create sample emails. Compare the ease of use, available templates, customization options, and overall user interface of each email builder.
Based on the analysis, we can create a benchmark report that outlines the strengths and weaknesses of Hubilo's email builder compared to its competitors. This will help in identify areas where we can improve platform's design and functionality to provide a better user experience.
Eventbrite
Eventbrite
Eventbrite
Eventbrite is an event management platform that also offers email marketing tools.Its email marketing features can be a great option to promote your event.
Eventbrite is an event management platform that also offers email marketing tools.Its email marketing features can be a great option to promote your event.
Eventbrite Features
Eventbrite Features
Customizable email templates
Automated emails
Segmentation and targeting
Personalization
Tracking
Analytics
Integration
Customizable email templates
Automated emails
Segmentation and targeting
Personalization
Tracking
Analytics
Integration
Mailchimp Features
Mailchimp Features
Email Campaigns
Landing Pages
Audience Management
Automation
A/B Testing
Analytics
Integrations
Mobile App
Email Campaigns
Landing Pages
Audience Management
Automation
A/B Testing
Analytics
Integrations
Mobile App
Mailchimp
Mailchimp
Mailchimp
Mailchimp is a popular email marketing platform that is used by many businesses. It offers easy-to-use templates and automation features that make it simple to create and send event marketing emails.
Mailchimp is a popular email marketing platform that is used by many businesses. It offers easy-to-use templates and automation features that make it simple to create and send event marketing emails.
Hubspot
Hubspot
Hubspot
HubSpot is an all-in-one marketing platform that includes email marketing, lead generation, and customer relationship management tools. A comprehensive solution to manage your event marketing campaigns.
HubSpot is an all-in-one marketing platform that includes email marketing, lead generation, and customer relationship management tools. A comprehensive solution to manage your event marketing campaigns.
Hubspot Features
Hubspot Features
Hubspot Features
Email Templates
Personalization
A/B Testing
Automated Workflows
Analytics
Reporting
Integration
Email Templates
Personalization
A/B Testing
Automated Workflows
Analytics
Reporting
Integration
User Journey
User Journey
This is involve a combination of design, testing, and analysis to create effective and engaging email campaigns.
This is involve a combination of design, testing, and analysis to create effective and engaging email campaigns.
Discovering the feature
Creating a new email
Customizing the email design
Previewing and testing
Saving and publishing
Analyzing results
Visual Attributes
Visual Attributes
The goal of visual attributes is to create a design that is visually appealing, easy to read, and effectively communicates the intended message.
The goal of visual attributes is to create a design that is visually appealing, easy to read, and effectively communicates the intended message.
Helvetica Neue
Helvetica Neue
Bold
Medium
Regular
ED7767
202020
808080
RGB
C0C0C0
RGB
808080
C0C0C0
DBDBDB
808080
Final screens and its anatomy
Final screens and its anatomy
The goal of visual attributes is to create a design that is visually appealing, easy to read, and effectively communicates the intended message.
The goal of visual attributes is to create a design that is visually appealing, easy to read, and effectively communicates the intended message.
Rajesh Dharajiya
rajdharajiya@gmail.com